Oct 28, 2021Case Studies: Friend or Foe?Red flags for using case studies in SaaS I love a good case study. The keyword is good. Not every story or customer is proof or worthy of a case study. …Tech7 min readTech7 min read
Jul 28, 2021Startup Marketing: Expectations vs. RealityStartup marketing has its pressure. Building a brand and scaling a startup to a successful exit is not for the faint of heart. A few patterns seem to take founders time to discover, and I hope that bringing these realities to light will help startups get to building their brand…Startup6 min readStartup6 min read
Jun 4, 2021Your startup probably undervalues these 5 marketing tacticsAnd it’s hindering your success. Here’s how to fix it and apply them wisely. — There are many ideas out there for companies. Following COVID-19, new businesses and appreciation for entrepreneurship increased. Not every idea or business will succeed, though. …Startup7 min readStartup7 min read
Mar 12, 2021…mean, marketing isn’t my thing. I will hire a marketing manager, and you’ll work directly with him. You know, my product is so innovative, and I believe it’s better than any tool in the market, and people will love it. So marketing shouldn’t be challenging. I just need you to write some content to post on the blog. Our product speaks for itself.Five Reasons Founders Need To Know About Marketing2086Lilly HayhaOh man, if I had penny for every time I heard this!Oh man, if I had penny for every time I heard this!1 min read1 min read
Jan 8, 20216 ways to drive lead generationThat do not include buying email lists — Sometimes quality is better than quantity. But when your sales funnel is dry and you’re uncertain of where your leads will come, it can be tempting to just play the numbers game. This numbers game mentality goes something like this: the more contacts you can add and blast at once…Lead Generation11 min readLead Generation11 min read
Dec 8, 2020Do You Need a Digital Front Door Makeover?Take time to decorate your digital properties this season for a superb user experience. — The holidays are upon us! From Halloween to Thanksgiving and fall harvest, to Christmas and Hanukkah, people spend time getting their decorations out. It also spurs the controversial debate on should you start decorating for one holiday when another hasn’t even happened yet?! Prepping the holiday experienceUser Experience5 min readUser Experience5 min read
Published inPlus Marketing·Nov 20, 2020Why I Declined a Full-time Salaried PositionAnd how I turned that into a freelance client instead. “We’ve got a fun company culture and great benefits,” is the death curse for companies. It’s also a pretty good sign that there is drama somewhere in the company, and disgruntled employees who think leadership doesn’t know what they’re doing…Entrepreneurship4 min readEntrepreneurship4 min read
May 29, 2020The perks of agile: reopen the startup wayWhat we can learn from startups on how to reopen and engage with the world again — As states begin to reopen and restrictions are lifted for businesses, people have different feelings towards how and when to do this. On one hand, many have been hospitalized or died from a virus that no one was prepared. …Startup4 min readStartup4 min read
May 8, 2020Launching a small business during a crisisHow entrepreneurs thrive during tough times — There are two types of people: those who let a crisis define them and fold, or those who get inspired to get creative and find a way to make an impact. Coronavirus shows us where people fall on the spectrum. The pandemic has made it tough on small businesses and…Startup6 min readStartup6 min read
Apr 17, 2020How should marketing lead during a crisis?Best tactics amid the coronavirus — When the first mentions of COVID-19 hitting the United States occurred, I was in negotiations with a new client, thinking about my march madness picks, and closely monitoring the upcoming tradeshows for health tech. I was actually writing a blog here on Medium about HIMSS and had quoted their PR…Public Relations5 min readPublic Relations5 min read
