Startup marketing has its pressure. Building a brand and scaling a startup to a successful exit is not for the faint of heart. …

And it’s hindering your success. Here’s how to fix it and apply them wisely. — There are many ideas out there for companies. Following COVID-19, new businesses and appreciation for entrepreneurship increased. Not every idea or business will succeed, though. …

That do not include buying email lists — Sometimes quality is better than quantity. But when your sales funnel is dry and you’re uncertain of where your leads will come, it can be tempting to just play the numbers game. This numbers game mentality goes something like this: the more contacts you can add and blast at once…

Take time to decorate your digital properties this season for a superb user experience. — The holidays are upon us! From Halloween to Thanksgiving and fall harvest, to Christmas and Hanukkah, people spend time getting their decorations out. It also spurs the controversial debate on should you start decorating for one holiday when another hasn’t even happened yet?! Prepping the holiday experience

And how I turned that into a freelance client instead. “We’ve got a fun company culture and great benefits,” is the death curse for companies. It’s also a pretty good sign that there is drama somewhere in the company, and disgruntled employees who think leadership doesn’t know what they’re doing…

What we can learn from startups on how to reopen and engage with the world again — As states begin to reopen and restrictions are lifted for businesses, people have different feelings towards how and when to do this. On one hand, many have been hospitalized or died from a virus that no one was prepared. On the other hand, while scientists and health experts worked to…

How entrepreneurs thrive during tough times — There are two types of people: those who let a crisis define them and fold, or those who get inspired to get creative and find a way to make an impact. Coronavirus shows us where people fall on the spectrum. The pandemic has made it tough on small businesses and…

Best tactics amid the coronavirus — When the first mentions of COVID-19 hitting the United States occurred, I was in negotiations with a new client, thinking about my march madness picks, and closely monitoring the upcoming tradeshows for health tech. I was actually writing a blog here on Medium about HIMSS and had quoted their PR…