That do not include buying email lists

Growing your leads without buying lists
Growing your leads without buying lists
Photo by Solen Feyissa on Unsplash

Sometimes quality is better than quantity. But when your sales funnel is dry and you’re uncertain of where your leads will come, it can be tempting to just play the numbers game.

This numbers game mentality goes something like this: the more contacts you can add and blast at once, the higher chance of hitting your quota. You bet on the notion that enough of these contacts will convert and it doesn’t matter if the majority aren’t good.

Paying for a list is the easiest way to dump hundreds or thousands of contacts to blast one email and wait for…


Take time to decorate your digital properties this season for a superb user experience.

digital front door
digital front door
Photo by Brooke Cagle on Unsplash

The holidays are upon us! From Halloween to Thanksgiving and fall harvest, to Christmas and Hanukkah, people spend time getting their decorations out. It also spurs the controversial debate on should you start decorating for one holiday when another hasn’t even happened yet?!

Prepping the holiday experience


And how I turned that into a freelance client instead.

freelance marketing and communications
freelance marketing and communications
Photo by Paige Cody on Unsplash

“We’ve got a fun company culture and great benefits,” is the death curse for companies. It’s also a pretty good sign that there is drama somewhere in the company, and disgruntled employees who think leadership doesn’t know what they’re doing. I’m convinced no gym perk or free breakfast can make up for draining company culture.

Yet I found myself on the carousel of taking high-paying, salaried jobs and then getting laid off. Each time I was let go, I thought “maybe I should just start freelancing?”


What we can learn from startups on how to reopen and engage with the world again

How states should reopen after the coronavirus
How states should reopen after the coronavirus
Photo by Tim Mossholder on Unsplash

As states begin to reopen and restrictions are lifted for businesses, people have different feelings towards how and when to do this. On one hand, many have been hospitalized or died from a virus that no one was prepared. On the other hand, while scientists and health experts worked to mitigate and prepare solutions, society was asked to shut down and stay in and the economy has been hit hard.

We went from one of the strongest economies to one of the highest unemployment rates in a matter of weeks. How do we balance protecting the health of humans while…


How entrepreneurs thrive during tough times

small businesses during coronavirus
small businesses during coronavirus
Photo by Tim Mossholder on Unsplash

There are two types of people: those who let a crisis define them and fold, or those who get inspired to get creative and find a way to make an impact. Coronavirus shows us where people fall on the spectrum.

The pandemic has made it tough on small businesses and many are closing because they cannot stay open or do business as usual. Even during rough economic times and a public health crisis, entrepreneurs can find a way to persevere.

Can you grow a business during economic turbulence?

I think a better question might be, do you want someone else to be in control of your success during…


Best tactics amid the coronavirus

marketing messages during a crisis
marketing messages during a crisis
Photo by Carl Heyerdahl on Unsplash

When the first mentions of COVID-19 hitting the United States occurred, I was in negotiations with a new client, thinking about my march madness picks, and closely monitoring the upcoming tradeshows for health tech. I was actually writing a blog here on Medium about HIMSS and had quoted their PR team on the show continuing despite the state-of-emergency issued in Florida and hit the submit button. There were not yet any tags or other mentions of coronavirus on the platform to my knowledge.

That next day, HIMSS canceled the show, I signed a contract with my client, and shortly after…


The future of handshakes, telecommuting, and virtual conferences

coronavirus effects on conferences
coronavirus effects on conferences
Photo by Michael Amadeus on Unsplash

Did you ever hear the saying or see a product with the phrase “I survived another meeting that could have been an email”? With the rise in concern over public health safety because of the coronavirus, businesses have started to embrace trends that have been slowly rising over the years. While evaluation and testing to learn more about the spread of the virus was happening, companies and governments started to call for telecommuting and to avoid hand-to-hand contact if in-person meetings must continue.

In the past, tech companies led the charge to embrace telecommuting because they were experimenting with and…


There’s so much that goes into startups, should branding be one?

startup branding
startup branding
Photo by Ian Schneider on Unsplash

When you’re developing a business plan for your product, where do you place branding? Starting a business takes a lot of effort. There are many things to consider before you’re ready to launch and offer your product or service. I work with startups, in particular, to help them tell their story and brand. It’s tempting when you’re focused on building and getting something into the market and learn about usability to skip the branding part.

If you’re starting a product or a business plan, it’s so important to learn right away who you are and who you will serve —…


Buckle up sales and marketing pros!

Sales and marketing teams collaborating for demand generation
Sales and marketing teams collaborating for demand generation
Photo by John Schnobrich on Unsplash

It’s a tale as old as time — not Beauty and the Beast, but sales and marketing. These two functions of a company often have tension between them even though to succeed, they need one another. This mashup collides in demand generation and only sales and marketing teams who can find a cohesive bond will win.

Part of the tension with sales and marketing stems from ownership and differing viewpoints of who owns what part of the funnel, why they own it, and how they should move prospects through it. If we look at lead generation, where the goal is…

Loren Cribbs

MarCom consultant. George Washington University alum. Pittsburgh raised. lorencribbs.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store